Growth in a business means profits and profit will only happen when you have more clients. To increase the number of customers visiting your nail salon prospects should know about your business. And one simple and effective way to do that is – marketing.
The market is thriving and running a nail salon business brings much competition. Marking off your nail salon from a shedload of others in a marketplace takes time and investment. The truth is, you have to provide services that your clients genuinely like and appreciate. And that won’t happen overnight or with a spell of magic. Harsh, but true. We understand, your business is prospering and more clients are walking through your door. However, we’re willing to make you a business leader. We’re here to share some effective strategies to increase the number of customers visiting your nail salon.
1. Provide Memorable Service
Good first impressions always make lasting relationships. A successful retention relationship mostly hinges on the first impression a new client has of your salon. And it’s not only us saying, depending on Google reviews, over half of all customers avoid using a business if the ratings are below 4 out of 5. This simply means you need to consistently serve good service to make a lifelong relation with your clients. Add additional perks in your salon, welcome drink, coffee, or complimentary head massage. You can leave a lasting impression with even the smallest gesture.
2. Encourage Customer Loyalty
Loyalty programs are an effective way to increase the number of customers visiting your nail salon. It gives people a material incentive to return to your salon. Loyalty cards, memberships, or gift cards are a dedicated point system and vouchers where clients gain points when they use your services. Discounts, bonuses, free services, or special packages are the ways you reward the clients and keep them coming back. It’s the tried and proven tactic that always works for nail salons.
3. Offer Online Tutorials
The beauty industry and videos go hand in hand. Around 169 billion views have been generated by beauty videos alone, so why not take advantage of this trend? You can start by sharing the content on best practices for making a hair salon tutorial video. Share the content on your social media handles, and website, or even play it in your salon during working hours.
4. Make Your Business Stand Out
Whether you’re in the center of a shopping mall or hidden behind some famous hairdressers, getting your nail salon business noticed is a real challenge. Utilize well-placed advertising strategies to make your salon stand out. When it comes to attracting new clients and giving excellent service, Picktime is your solution. Use Picktime, a simplified appointment scheduling software for nail salons.
The convenience of not having to call and make an appointment is valuable to your clients. Using Picktime you can streamline your appointment booking process. With Picktime, users will get a customizable booking page along with a unique URL and a book now button for your website. You can manage your staff and services and clients all in one place within a few clicks. You can access it from anywhere, with any browser-enabled device, since it’s cloud-based software with a high level of security. Users can easily schedule appointments and access the platform from multiple locations 24/7. It will send automatic confirmations and reminder texts keeping you organized.
Real-time slot availability, automatic timezone conversion, 24Hrs email support, flexible booking system, reduced no-shows & cancellations, powerful integrations, detailed revenue reports, and booking forms. Picktime has all the features to help you make your salon business stand out.
5. Encourage Google Reviews
When it comes to new salons, clients want quality work. And most of the time they look online to find businesses with good reviews. Encourage your existing clients to leave good online reviews. This will also help you get a higher rank in the Google algorithm increasing your brand name visibility. Unsurprisingly, Google is the most used search engine all over the world, holding the share of the online review of real estate at 57%. What’s our point? Start today and register your salon on the Google My Business page and start getting more positive reviews.
6. Get Involved Locally
You have a business in the community for the community people. Therefore, you must take part in events and activities. In addition to getting your name out there, people will appreciate your efforts and contributions. Getting involved in your local area activities will eventually increase the number of customers visiting your nail salon. Making donations and sponsoring stuff for children’s growth will make people like you more. And if they like you, they’ll keep coming back to your salon.
7. Online Marketing
In the initial days of any business, all the focus is on getting new clients in. Where you can rely on traditional marketing techniques. Using online marketing is a great way to generate leads and convert them into permanent customers. A few online marketing ideas to increase the number of customers visiting your nail salon are:
- Upgrade your website
- Optimized search
- Google my business listing
- Google and Facebook ads
- Email marketing
- Join local groups
- Content marketing
- Special days promos
Following up is one of the best ways to increase your clientele. You can use a phone call or message to ask for the review. Following up with clients right after they leave makes them feel important and leaves a good impression of your efforts. It’s also a psychological trick that makes your clients keep thinking about your services even after days.
9. Special Limited Offers
Offering a limited-time offer will give a flood of clients. The 24-Hour stories, live videos, limited-time filters, or one-time view stories – all are examples of creating a feeling of rush in your clients’ heads. Giving a fear of missing out on something that’ll not be available for them to use later. Limited-time offers establish an urgency and get you more visitors.
Strategies to increase the number of customers visiting your nail salon can be challenging. However, all it will take is your patience and creative ideas to stand out in the market. Reading too many suggestions and tricks can make you feel like you’re not ready to invest much time and resources. Don’t let that feeling rule on you. Start with passion, be patient, and put in all your efforts and you’ll witness unexpected results.